Design - 5x

"Design is not just what it looks like and feels like. Design is how it works."

Steve Jobs

"Luck is the residue of design."

Branch Rickey

"It's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them."

Steve Jobs

"Simplicity is the ultimate sophistication."

Leonard Da Vinci

"I will never put my name on a product that does not have in it the best that is in me."

John Deere

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